Our story

Restock hunters, turned shopkeepers

Little Fir Toys started the way most obsessions do: with a toy that was sold out everywhere. We were the people refreshing product pages at midnight, comparing restock rumors, and cheering when the cart finally went through. Somewhere along the way we got genuinely good at it — good enough that friends started asking us to find things for them.

So in 2016 we made it official. Little Fir Toys is a family-run shop in Southern Oregon with one specialty: the viral, hard-to-find toys everyone is hunting — sensory squishes, blind-box collectibles, and whatever the internet falls in love with next.

What we promise

  • Authentic, always. We stock brand-new, genuine product sourced from the brands and their authorized distributors — never fakes, never opened returns.
  • Real retail prices. Hard-to-find shouldn't mean triple price. We sell at honest retail, and drop-list members always get first dibs.
  • Fast, careful shipping. Orders leave our Southern Oregon shop within 1–2 business days, packed like we're shipping to our own kids. (We usually are.)

Why "Little Fir"?

We're Oregon through and through — Douglas firs out every window. A little fir is the tree the good stuff goes under, and that's the feeling we're after: the moment right before the box opens. Small tree, big morning.

See what's on the shelf